AFRICA HERRAN

Written marketing content that moves people and drives them to take action. Because your ideas deserve words that work.

About Me

With a passion for storytelling and a deep understanding of consumer psychology, I specialize in creating marketing content that resonates with audiences and drives results you are lookinf for. My expertise spans across multiple channels and formats, ensuring your message reaches the right people at the right time.

Since I was little I had a way with words, I would write stories, poems or text in every free moment I had. My passion became so obvious, that I found myself in several school competitions, where I would always end up in the top three.

As I grew older I kept writing, but with a little twist, I started writing texts that encouraged my friends to take action: make that trip, run a marathon or ask her or him out.

One day someone told me that I could turn it into a career. I gave it a try, and fell in love with it so much that I turned it into my full time job.

Since then, my writing has evolved with me, and with the times.

AI has become a big part of our lives and it's no secret that it can do a lot. But while it's not (yet) capable of writing content that truly moves people, I like using it once everything is written to make evrery project stronger. On it's own, AI can feel cold and distant but in the right hands, it becomes the missing piece that helps turn good work into something exceptional.

Services

Email Marketing

Engaging email campaigns that build relationships and drive conversions. From welcome sequences to promotional campaigns.

Social Media Content

Captivating Instagram posts, stories, and captions that increase engagement and grow your social media presence.

Landing Pages

High-converting landing page copy that turns visitors into customers with compelling headlines and clear calls-to-action.

Ad Copy

Persuasive ad copy for Google Ads, Facebook Ads, and other platforms that maximizes your advertising ROI.

Blog Content

SEO-optimized blog posts and articles that establish your expertise and drive organic traffic to your website.

Sales Copy

Compelling sales pages and product descriptions that highlight benefits and overcome objections to close more sales.

Portfolio

Preview Welcome Email

Welcome Email Series

5-part welcome sequence for SaaS company that increased user engagement by 40%

Email Marketing
Preview Instagram Campaign

Instagram Campaign

30-day content calendar for fashion brand resulting in 300% follower growth

Social Media
Preview Product Launch Page

Product Launch Page

High-converting landing page that generated $50k in pre-orders

Landing Pages
Preview Facebook Ad Campaign

Facebook Ad Campaign

Ad copy series that reduced cost-per-click by 60% while maintaining conversions

Ad Copy
Preview Abandoned Cart Series

Abandoned Cart Series

3-email sequence that recovered 25% of abandoned carts for e-commerce client

Email Marketing
Preview Sales Email

Sales Emails Series

Strategically crafted sales emails that get results

Email Marketing

Let's Work Together

Ready to boost your marketing?

I'd love to help you bring your ideas to life! Tell me about your project so we can achieve your goals together.